Koko News | Business | 6 days ago

Cereal Sales in Decline as Ferrero Group Announces Purchase of WK Kellogg

Breakfastcerealsalesinthe U.S. have beendecliningforyears.

美國早餐麥片的銷量多年來一直在下降。

FerreroGroup, knownforitsconfectioneryproducts, announceditsplanstoacquireWKKellogg.

以糖果產品聞名的費列羅集團宣布收購WK Kellogg的計畫。

WKKelloggisthemakerofpopularcerealbrandslikeCornFlakesandFrootLoops.

WK Kellogg 是玉米片和水果圈等熱門穀物品牌的生產商。

Duringtheyearending July 3, 2021, Americanspurchasednearly 2.5 billionboxesofcereal, butinthesameperiodthisyear, salesdroppedbymorethan13%to 2.1 billionboxes.

在截至2021年7月3日的一年中，美國人購買了近25億箱穀物，但今年同期銷量下降了13%以上，至21億箱。

Thedeclineincerealsalescanbeattributedtovariousfactors, includingthepopularityofportablebreakfastoptionslikeNutri-Grainbarsandconsumerconcernsaboutsugarintakeandfoodprocessing.

穀物銷售量的下降可以歸因於多種因素，包括營養穀物棒等便攜式早餐食品的流行以及消費者對糖攝取量和食品加工的擔憂。

Consumersarenowseekingsimpleringredientlistsandhealthierfoodoptions, leadingtoashiftinbreakfastchoicesfromcerealtoitemslikeyogurtandshakes.

消費者現在尋求更簡單的配料表和更健康的食物選擇，導致早餐選擇從穀物轉向優格和奶昔等食品。

Youngergenerations, likeGenZ, havedifferenteatinghabitsandarelesslikelytoconsumetraditionalbreakfastfoodslikecereal, optingforvegetablesinstead.

像 Z 世代這樣的年輕一代有著不同的飲食習慣，他們不太可能食用穀物等傳統早餐食品，而是選擇蔬菜。

Breakfast cereal sales in the U.S. have been declining for years.

Ferrero Group, known for its confectionery products, announced its plans to acquire WK Kellogg.

WK Kellogg is the maker of popular cereal brands like Corn Flakes and Froot Loops.

During the year ending July 3, 2021, Americans purchased nearly 2.5 billion boxes of cereal, but in the same period this year, sales dropped by more than 13% to 2.1 billion boxes.

The decline in cereal sales can be attributed to various factors, including the popularity of portable breakfast options like Nutri-Grain bars and consumer concerns about sugar intake and food processing.

Consumers are now seeking simpler ingredient lists and healthier food options, leading to a shift in breakfast choices from cereal to items like yogurt and shakes.

Younger generations, like Gen Z, have different eating habits and are less likely to consume traditional breakfast foods like cereal, opting for vegetables instead.