AI Shopping Assistants Take Over Online Retailing
AIshoppingassistantshavebecomeubiquitousinonlineretailing.
人工智慧購物助理在網路零售中已無所不在。
RetailersandtechcompaniesareincorporatingmoreAIfeaturestoenhancetheonlineshoppingexperience.
零售商和科技公司正在引進更多人工智慧功能，以提升線上購物體驗。
SeveralAI-poweredshoppingserviceshaverecentlyemerged, cateringtotheholidayshoppingseason.
最近湧現多種人工智慧購物服務，以滿足假日購物季的需求。
AmazonintroduceditsRufuschatbotin 2024, inspiringotherecommercewebsitestofollowsuitwiththeirownAIassistants.
亞馬遜於 2024 年推出了 Rufus 聊天機器人，激勵了其他電子商務網站效仿，推出自己的 AI 助理。
Walmart'sSparkychatbotoffersproductreviewsandrecommendationsonitsapp, whileTargetunveiledaholidaygiftfinderchatbot.
沃爾瑪的 Sparky 聊天機器人可在其應用程式上提供產品評論和推薦，而 Target 則推出了一款節日禮物來尋找聊天機器人。
RalphLaurenpartneredwithMicrosoftforthe'AskRalph'chatbot, whichprovidesstylingadvice.
拉夫·勞倫與微軟合作推出了「Ask Ralph」聊天機器人，提供穿搭建議。
AIchatbotsaimtosimplifythesearchprocessforshoppers, allowingforconversationalinteractionsinsteadoftraditionalsearchmethods.
人工智慧聊天機器人旨在簡化購物者的搜尋過程，允許對話式互動，而不是傳統的搜尋方法。
Someusershavefoundchatbotresultstobemixed, especiallywhensearchingforgenericproducts.
一些用戶發現聊天機器人的搜尋結果參差不齊，尤其是在搜尋通用產品時。
TechplatformslikeOpenAIandGooglehaveintroducedAI-poweredshoppingtoolsforbroaderproductsearchesandpersonalizedbuyingadvice.
OpenAI 和 Google 等科技平台推出了人工智慧驅動的購物工具，以實現更廣泛的產品搜尋和個人化的購買建議。
GenerativeAItoolsnowallowuserstovirtuallytryonclothingitemsusingphotosofthemselves, creatingamoreinteractiveshoppingexperience.
生成式人工智慧工具現在允許用戶使用自己的照片進行虛擬試穿，從而創造更具互動性的購物體驗。
Google's'agenticAI'toolsenableautomaticpurchasesbasedonuserpreferences, helpingstreamlinethebuyingprocessforshoppers.
谷歌的「智慧AI」工具可以根據使用者偏好自動進行購買，從而幫助簡化購物者的購買流程。
GooglehasalsoimplementedanAIservicetocalllocalstoresforproductavailabilityinthe U.S., enhancingtheshoppingexperienceforin-personbuyers.
谷歌也推出了人工智慧服務，用於致電美國當地商店查詢產品庫存狀況，進而提升實體店購物者的購物體驗。
AI shopping assistants have become ubiquitous in online retailing.
Retailers and tech companies are incorporating more AI features to enhance the online shopping experience.
Several AI-powered shopping services have recently emerged, catering to the holiday shopping season.
Amazon introduced its Rufus chatbot in 2024, inspiring other ecommerce websites to follow suit with their own AI assistants.
Walmart's Sparky chatbot offers product reviews and recommendations on its app, while Target unveiled a holiday gift finder chatbot.
Ralph Lauren partnered with Microsoft for the 'Ask Ralph' chatbot, which provides styling advice.
AI chatbots aim to simplify the search process for shoppers, allowing for conversational interactions instead of traditional search methods.
Some users have found chatbot results to be mixed, especially when searching for generic products.
Tech platforms like OpenAI and Google have introduced AI-powered shopping tools for broader product searches and personalized buying advice.
Generative AI tools now allow users to virtually try on clothing items using photos of themselves, creating a more interactive shopping experience.
Google's 'agentic AI' tools enable automatic purchases based on user preferences, helping streamline the buying process for shoppers.
Google has also implemented an AI service to call local stores for product availability in the U.S., enhancing the shopping experience for in-person buyers.
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