Fast Food Chains Boost Beverage Offerings to Attract Customers
Fastfoodchains, includingMcDonald's, arelookingfornewwaystogrow.
包括麥當勞在內的快餐連鎖店正在尋找新的發展途徑。
Theyareaddingmoredrinkoptionstoattractcustomers.
他們正在增加更多飲品選擇以吸引顧客。
McDonald’swilllaunchsixnewcraftedbeveragesin U.S. restaurants onMay 6.
麥當勞將於5月6日在美國餐廳推出六款全新精釀飲品。
ThismoveispartofatrendamongchainslikeKFC, Wendy’s, andTacoBell.
此舉是肯德基、溫蒂漢堡和塔可鐘等連鎖餐廳的趨勢。
TheywanttocompetewithpopularcoffeeplaceslikeStarbucksandDutchBros.
他們想與星巴克和Dutch Bros.等受歡迎的咖啡店競爭。
McDonald’snewdrinksincludethreerefreshersandthreecraftedsodas.
麥當勞新推出的飲品包括三款清爽飲品和三款精釀蘇打水。
Onerefresherfeaturesmangopineapplewithstrawberryboba.
其中一款清爽飲品以芒果鳳梨和草莓波霸為特色。
Anotherincludesblackberrypassionfruitwithfreeze-drieddragonfruit.
另一款口味是黑莓百香果配凍乾火龍果。
ThecraftedsodasincludeadirtyDrPepperwithvanillaandcoldfoam.
這些特調蘇打水包括加了香草和冷泡沫的髒版胡椒博士汽水。
McDonald’shighlightedtheimportanceofdrinksthatappealvisually.
麥當勞強調了視覺吸引力強的飲品的重要性。
Customersseedrinksasawaytoexpressthemselves.
顧客將飲品視為表達自我的一種方式。
McDonald’smarketingofficer, AlyssaBuetikofer, emphasizedthistrend.
麥當勞行銷主管艾莉莎·布蒂科弗強調了這一趨勢。
ThenewbeveragescouldbecomeaprimaryreasonforcustomerstovisitMcDonald’s.
這些新飲品可能會成為顧客光顧麥當勞的主要原因。
Drinksarealsomoreprofitablethanregularsodafountaindrinksorplaincoffees.
飲料也比普通汽水或純咖啡更有利可圖。
Forexample, asmallsparklingenergydrinkcosts $3.29.
例如，一小瓶氣泡能量飲料售價 3.29 美元。
Incontrast, asmalldrinkfromtheCoca-Colamachinecosts$1less.
相比之下，可口可樂自動販賣機裡的一小杯飲料要便宜 1 美元。
McDonald’sisalsointroducinga'beveragespecialist'roleinitsrestaurants.
麥當勞也將在其餐廳引入「飲品專員」這一職位。
Thesespecialistswillfocusonmakingdrinksbehindthecounter.
這些專業人員將專注於在吧台後調製飲品。
High-performingemployeeswillbeselectedfortheserolesfirst.
我們將優先選擇表現優異的員工擔任這些職位。
Eventually, allstaffwillhavethechancetoworkasbeveragespecialists.
最終，所有員工都將有機會擔任飲品專家。
Thisbeverageupgradehasbeenintheworksforyears.
這項飲品升級計畫已經醞釀多年。
Inlate2023, McDonald’sannouncedsmallstoresnamedCosMc's.
2023 年末，麥當勞宣布推出名為 CosMc's 的小型門市。
Thesestoreswouldsellcustomizabledrinksforafternoonshoppers.
這些商店將為下午購物的顧客提供可客製化的飲料。
Salesoftendropduringafternoonswhencustomersarelesslikelytoorderfood.
下午時分，顧客不太可能點餐，因此銷售額通常會下降。
Thebeveragemarketisworth$100 billionandisgrowingquickly.
飲料市場價值1000億美元，並且正在快速成長。
McDonald’schairmanChrisKempczinskiseesitasaspacetosucceed.
麥當勞董事長克里斯·肯普欽斯基認為這是一個可以成功的領域。
TheCosMc’smenuwasuniquewithitemsliketurmericlattes.
CosMc 的菜單很獨特，有薑黃拿鐵之類的飲料。
Despitethecreativity, theCosMc’slocationsclosedlastspring.
儘管創意十足，CosMc 的門市還是在去年春天關閉了。
SomedrinksweretoocomplexforstandardMcDonald'soperations.
有些飲品製作起來過於複雜，不符合麥當勞的標準作業流程。
However, futuredrinkexperimentsareplannedat U.S. restaurants.
不過，未來美國餐廳計劃進行更多飲品實驗。
Otherchainsarealsoexpandingtheirdrinkmenus.
其他連鎖店也在擴充飲品菜單。
KFC'sKwenchdrinkmenuissuccessfulandexpandingto 3,000 locations.
肯德基的 Kwench 飲料菜單大獲成功，並已擴展到 3000 家門市。
TacoBellhasestablishedtheLiveMasCafébrandforbeverages.
塔可鐘已創立 Live Mas Café 品牌，專門用於飲品。
InTacoBellstores, Bellristascreatedrinkslikemilkshakesandicedcoffees.
在塔可鐘餐廳，服務生會製作奶昔和冰咖啡等飲品。
ThefirstLiveMasCaféopenedinlate2024, withmoreaddedlastyear.
第一家 Live Mas Café 於 2024 年底開業，去年又增加了更多分店。
Wendy’shasintroducedcustomizableicedcoffeesandenergydrinks.
Wendy's推出了可客製化的冰咖啡和能量飲料。
BurgerKinghasaddedaFrozenCottonCandydrinkrecently.
漢堡王最近推出了冰凍棉花糖口味的飲品。
Fast food chains, including McDonald's, are looking for new ways to grow.
They are adding more drink options to attract customers.
McDonald’s will launch six new crafted beverages in U.S. restaurants on May 6.
This move is part of a trend among chains like KFC, Wendy’s, and Taco Bell.
They want to compete with popular coffee places like Starbucks and Dutch Bros.
McDonald’s new drinks include three refreshers and three crafted sodas.
One refresher features mango pineapple with strawberry boba.
Another includes blackberry passion fruit with freeze-dried dragon fruit.
The crafted sodas include a dirty Dr Pepper with vanilla and cold foam.
McDonald’s highlighted the importance of drinks that appeal visually.
Customers see drinks as a way to express themselves.
McDonald’s marketing officer, Alyssa Buetikofer, emphasized this trend.
The new beverages could become a primary reason for customers to visit McDonald’s.
Drinks are also more profitable than regular soda fountain drinks or plain coffees.
For example, a small sparkling energy drink costs $3.29.
In contrast, a small drink from the Coca-Cola machine costs $1 less.
McDonald’s is also introducing a 'beverage specialist' role in its restaurants.
These specialists will focus on making drinks behind the counter.
High-performing employees will be selected for these roles first.
Eventually, all staff will have the chance to work as beverage specialists.
This beverage upgrade has been in the works for years.
In late 2023, McDonald’s announced small stores named CosMc's.
These stores would sell customizable drinks for afternoon shoppers.
Sales often drop during afternoons when customers are less likely to order food.
The beverage market is worth $100 billion and is growing quickly.
McDonald’s chairman Chris Kempczinski sees it as a space to succeed.
The CosMc’s menu was unique with items like turmeric lattes.
Despite the creativity, the CosMc’s locations closed last spring.
Some drinks were too complex for standard McDonald's operations.
However, future drink experiments are planned at U.S. restaurants.
Other chains are also expanding their drink menus.
KFC's Kwench drink menu is successful and expanding to 3,000 locations.
Taco Bell has established the Live Mas Café brand for beverages.
In Taco Bell stores, Bellristas create drinks like milkshakes and iced coffees.
The first Live Mas Café opened in late 2024, with more added last year.
Wendy’s has introduced customizable iced coffees and energy drinks.
Burger King has added a Frozen Cotton Candy drink recently.
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