Koko News | ビジネス | 06 Jun 2025

Walmart’s Custom Cake Business Flourishes

InsideaWalmartstoreinNewJersey, aworkerputsthefinishingtouchesonacakewithanedibleinkSpongeBobontop.

在新澤西州的一家沃爾瑪商店內，一名工作人員正在對一個蛋糕進行最後的修飾，蛋糕頂部有一個可食用墨水海綿寶寶。

Acolleaguecreatesabuttercreamrosetteborderforadifferentcake, whileanotherco-workerfrostsatierofwhatwillbeatriple-deckdessert.

一位同事為另一位蛋糕製作奶油玫瑰花邊，而另一位同事則為三層甜點抹上糖霜。

It’sgraduationseason, thebusiesttimeofyearforthe 6,200 employeesthenation’slargestretailertrainedtohand-decoratecakespercustomers’orders.

現在是畢業季，對於這家全美最大的零售商來說，這是一年中最忙碌的時刻，他們培訓了 6,200 名員工，根據客戶的訂單手工裝飾蛋糕。

Thecakesthemselvescome, pre-made, frozenandinavarietyofshapesandsizes, fromsuppliers, notWalmart’sin-storebakeries.

蛋糕本身是預先製作的、冷凍的，具有各種形狀和大小，來自供應商，而不是沃爾瑪店內的麵包店。

Butthere’snosugar-coatingtheimportancethecompanyplacesonitscustomcakebusiness.

但該公司對客製化蛋糕業務的重視是毋庸置疑的。

Itsarmyoficingartisansarethehighestpaidhourlyworkersinatypical U.S. Walmart, excludingmanagers.

除經理外，其糖霜工匠隊伍是美國沃爾瑪中工資最高的小時工。

Cakedecoratorsearnanaverageof $19.25 per hour, comparedwith $18.25 forallnon-managerialstoreworkers, acompanyspokespersonsaid.

該公司發言人表示，蛋糕裝飾師的平均時薪為 19.25 美元，而所有非管理類店員的時薪為 18.25 美元。

MelissaFernandez, 36, startedworkingintheelectronicsareaandthenthewirelessservicesdepartmentoftheWalmartin North Bergen, New Jersey, beforeshetransferredtothedeliareainsearchofbetterpay.

36 歲的梅麗莎·費爾南德斯最初在新澤西州北卑爾根的沃爾瑪電子區工作，後來在無線服務部門工作，為了尋求更好的薪酬，她調到了熟食區。

DespitetheirelitestatuswithinWalmart, theretailer’scakedecoratorshaveattracteddetractorsonsocialmedia.

儘管沃爾瑪內部擁有精英地位，但這家零售商的蛋糕裝飾師在社群媒體上卻招致了批評。

ThecompanypromotesitspersonalizedbakedgoodsonTikTokandencouragestheworkersbehindsuchcreationstodothesame.

該公司在 TikTok 上推廣其個人化烘焙食品，並鼓勵這些產品背後的工人也這樣做。

Inside a Walmart store in New Jersey, a worker puts the finishing touches on a cake with an edible ink Sponge Bob on top.

A colleague creates a buttercream rosette border for a different cake, while another co-worker frosts a tier of what will be a triple-deck dessert.

It’s graduation season, the busiest time of year for the 6,200 employees the nation’s largest retailer trained to hand-decorate cakes per customers’ orders.

The cakes themselves come, pre-made, frozen and in a variety of shapes and sizes, from suppliers, not Walmart’s in-store bakeries.

But there’s no sugar-coating the importance the company places on its custom cake business.

Its army of icing artisans are the highest paid hourly workers in a typical U.S. Walmart, excluding managers.

Cake decorators earn an average of $19.25 per hour, compared with $18.25 for all non-managerial store workers, a company spokesperson said.

Melissa Fernandez, 36, started working in the electronics area and then the wireless services department of the Walmart in North Bergen, New Jersey, before she transferred to the deli area in search of better pay.

Despite their elite status within Walmart, the retailer’s cake decorators have attracted detractors on social media.

The company promotes its personalized baked goods on TikTok and encourages the workers behind such creations to do the same.